Skip to main content
NatCon25 Main banner
Back

    Public Health, Social Determinants and Population Health

    Clinical Practices, Recovery and Social Supports

    K9 - Ending Stigma Through Innovative Marketing Campaigns: A Rural Model

    Wednesday, May 7, 2025
    10:30 AM – 11:30 AM ET
    Location: 113B
    NASW CCB NADAAC NBCC
    This session will explore prevention-science campaigns designed to address mental health awareness, suicide prevention, and the opioid crisis in rural communities. Klamath Basin Behavioral Health (KBBH), a Certified Community Behavioral Health Clinic (CCBHC) in southern Oregon, will showcase replicable strategies like video PSAs, billboards, and interactive naloxone maps to promote recovery and connect people to life-saving resources. Attendees will gain practical tools to reduce stigma and raise awareness, offering a blueprint for other communities facing similar crises.

    Learning Objectives:

    • Explore how KBBH’s integrated public and behavioral health model addresses rural behavioral health crises and informs awareness campaigns.
    • Learn replicable strategies for mental health promotion, suicide prevention, and opioid crisis intervention.
    • Identify creative, de-stigmatizing strategies to inspire action and apply tools that enhance community outreach and resource accessibility.